The real estate industry is fiercely competitive, and these days it’s getting harder and harder to stand out in the crowd and attract as many clients as possible. But with the help of technology and the proper tool kit of tips and tricks, you can really build a sphere of influence to ensure success and close good deals with the right customers.
That being said, I’m going to present to you today 5 effective real estate marketing tips that will get you more clients. Let’s get started.
1. Build a personal and consistent brand
First and foremost, it’s crucial to build a personal and consistent brand so that your clients will easily recognize you and decide to choose your business over your competitors. Seems easy and interesting, but how exactly should you do it?
Start by building a brand kit and make sure to use it everywhere: on your website, blog posts, emails, social media, and so on. Of course, when I’m talking about brand kits, I’m referring to logos, colors, and fonts. But let’s get into more details.
A professional logo is a must when talking about real estate marketing tips. This is the first thing your clients will see whenever they open your email, click on your website, or read your weekly real estate newsletter. And besides this, keep in mind to make it big and also place it somewhere visible.
Then, you should think of inserting your brand colors and fonts as much as possible. By doing this, people will associate your brand with specific colors and fonts, and you’ll rapidly come up in their minds and make them choose you from the start. And this is precisely what you want, right?
2. Use interactive publications to showcase your properties
One thing that could help you seal more deals and stay ahead of your competition is to use professional real estate materials. But instead of using only printed materials, digital ones can up your real estate game and help you reach a broader audience.
On top of digitizing your real estate publications, with Flipsnack’s real estate marketing tool, you can create basically any kind of real estate materials and also make them interactive. No matter if we’re talking about brochures, newsletters, presentations, or flyers, rest assured that you don’t need any professional design skills as the whole process is done with an easy drag and drop. So add interactive elements like video tours to reveal the surroundings of the property you’re selling, or add some photo slideshows and social media buttons to entertain your audience.
Also, with Flipsnack’s Automation feature, you can save time and automate the tedious process of manually updating property listings. This comes in great help, especially for big agencies that need to consistently update these lists with new properties available on the market.
The fun part of using Flipsnack is that you can easily engage with your potential customers and offer them an immersive experience when flipping through your publications. To create a long-lasting impression on your potential buyers and rise above their expectations by offering them professional publications.
3. Take advantage of strong testimonials
People rely very heavily on what other people have to say, especially when it comes to buying something so important such as houses. That’s why you should always ask for your client’s testimonials whenever you close successful transactions. In addition, if your clients had a great experience with you and your business, they would be more than happy to leave an excellent testimonial on your website or blog. It doesn’t have to be something long, just some sincere thoughts about you and your real estate services.
To make it even more effective, ask your clients also to send you a photo of themselves. Actual images are catchy and influential, and you prove that you’re professional and provide only the best services. But don’t stop here. Please make the most of these testimonials and place them strategically both on your website and blog so that everybody can quickly notice them.
Additionally, these testimonials both improve your credibility and encourage potential customers to contact you and your business. They are compelling and can influence someone’s purchasing decision. When you show people that other clients trust you and your services, they will likely reach out to you.
4. Make the most of social media
In this digital age, everyone is on social media. Whether we’re referring to Instagram, Facebook, Twitter, or YouTube, people like to post, share, add reactions, and so on. That’s why you need to take advantage of this marketing tool, even if we’re talking about the real estate industry. Trust me; it might help you much more than you think.
However, you need to have a real estate marketing strategy to post something on social media. Make sure to be present and active, specifically where your target audience is. Moreover, please consider that each of these social media platforms is different, and you need to create valuable content for each of them.
For instance, always try to think out of the box and come up with something new, relevant, and engaging for your clients and potential clients. Include eye-catching and professional photos, add virtual tours with the properties that you’re selling so that people can figure out what you’re promoting, and even come up with useful tips and tricks regarding the real estate industry.
No matter what you’re going to post, just make sure to keep it real, genuine, and consistent with creating an excellent social media presence and community!
5. Never underestimate the power of email
Trust me, even if it seems old-school, emails are still a powerful marketing tool and are here to stay for good. That being said, make sure to always consider when thinking about ways of improving your real estate business.
Before coming up with different email marketing strategies, it’s essential to adopt the right mindset and face the truth. Nurturing email campaigns does not mean that you have to bombard everyone in the world with unsolicited sales messages. If you’re not targeting the right people, then the wrong ones will automatically ignore everything you’re going to send them, or even worse, report you as spam, and you’ll never hear from them again.
Instead, consider emails to be an excellent opportunity to offer something valuable and relevant to the right people interested in your business and think you’re the best solution for them and their problems. I’ll give you an example in this regard. Let’s say that someone wants to buy a house for the first time and has no idea about this real estate industry. Don’t just send them a promotional email about the homes you’re selling, and that’s all. Instead, go the extra mile and create a real estate newsletter that combines your latest listings opportunities with some valuable tips and tricks about buying a new house.
All in all, try to consistently improve your real estate marketing strategy and stay up to date with the latest information in this industry. I hope you take into account all the tips and tricks mentioned above as they can up your game and place you on top of your competition. Moreover, these pieces of advice will surely help you succeed and get you more clients. And this is the greatest dream of everyone working in this real estate industry, right?
Author Bio: Lavinia Buciuman is a Content Writer Specialist at Flipsnack, an online flipbook maker software. She is passionate about reading, long summer walks, and traveling around the world.