As an estate agent, it’s important that you are using high-converting call-to-actions (CTA) on your website landing page. This will help to increase leads and sales from potential buyers and sellers. In this blog post, we will provide a list of some of the best CTAs for you to use on your landing page. Keep in mind that you should tailor these CTAs to your target audience and what they are looking for when considering properties.
What is a CTA and why are they so important?
A CTA is a button or link that encourages a website visitor to take some desired action. This could be anything from signing up for a newsletter, requesting more information, downloading a guide, or even making a purchase.
They are important because they help to guide website visitors towards taking the desired action that you want them to take. Without CTAs, many website visitors would simply leave your site without taking any action at all.
Things you need to consider when creating CTA
When creating your CTA, there are a few things that you need to keep in mind:
- The first thing is to make sure that your CTA is relevant to the page content and target audience. If a user lands on your page where the subject is based on ‘Where is best to rent in London’, after they have entered in Google, ‘best place to rent in London’, then provide a CTA that answers their needs, such as ‘Download our free ultimate guide to renting in London’. This CTA is relevant to their query and requirements.
- Your CTA should also stand out from the rest of the page content. This can be done by using a different color or size for your CTA button. You want to make sure that it’s easy for website visitors to see and click on your CTA button.
- Finally, you want to use persuasive language for your CTA. This means using action-oriented words that will encourage website visitors to take the desired action. Some examples of persuasive CTAs are, “download now,”, “request more information,”, “sign up today.”
Now that we’ve covered the fundamentals of CTAs and things to consider, let’s take a look at some of the best CTAs estate agents can use on their landing pages.
Don’t just provide one guide. A guide on ‘Step-by-step guide: Making sure your house is prepared for selling’, may not appeal to the person who has visited your site looking for information on how to find a good estate agent. Identify the intent of the user visiting each page and see if you can create bespoke documents tailored to that user and their needs. Personalised CTAs convert 42% more visitors into leads than untargeted CTAs.
Get a free market report
Another great CTA for estate agents is to offer a free market report. This report can cover anything from recent sales in the area to future trends that you anticipate. By providing this valuable information, you will be able to show potential customers that you are an expert in your field and that you are always up-to-date on the latest property news.
Get a free instant valuation
This CTA is perfect for those who are considering selling their property. By getting a free instant valuation, they will be able to see how much their property is worth without having to commit to anything. This can help to increase leads as potential sellers will be more likely to contact you if they know that you are willing to give them an accurate valuation of their property.
Sign Up For Our Newsletter
By providing weekly or monthly newsletters, estate agents can build and maintain healthy relationships with current and potential clients. By signing up for your newsletter, they will be kept up-to-date on new listings, open houses, tips for buying or selling a home, and more. This is a great way to nurture leads and turn them into clients down the road or get repeat business.
Request More Information
If you have a property that you think would be of interest to a potential buyer or seller, this CTA allows them to request more information from you. This could include things like photos, floor plans, property details, etc.
Schedule A Consultation
If you offer consultations for potential clients, this CTA allows them to schedule a time that works best for them. This is a great way to get in touch with potential clients and start building relationships with them.
Search For Properties
This CTA is perfect for those who are looking to buy or sell a property. By allowing them to search for properties on your site, you are making it easy and convenient for them to find what they’re looking for.
These are just a few of the best property call-to-actions that you can use on your website landing page. Remember to tailor these CTAs to your target audience and what they are looking for when considering properties. By using high-converting CTAs, you will be able to increase leads and sales from potential buyers and sellers.
If your goal is to generate more leads, without the right CTAs in place, traffic will fail to convert. It may prove beneficial to seek professional advice, as they have the experience and tools to understand user behaviour, and can advise and help create and implement relevant, high converting CTA strategies.