Video contents have dominated the conventional text and images. These are informative, engaging, and easy to access. So, this is why many marketers today rely on video content to showcase their products or services. Real estate videos play a crucial role in educating viewers regarding the property and its best features.
There are unlimited reasons that can be found why you should consider using video in your real estate business. According to many, this is the best way to display the true spirit of the property. In this way, it will be easy to offer the potential clients the same feel and the look of the area they want to sell. The quality of the video matters to drive more sales to the property.
Advantages of using video in the real estate sector
Videos are part of real estate marketing, and without them, it is very hard to drive sales. Here are the advantages of using video in real estate.
1. Videos help to save time and effort
Everyone in today’s world is suffering from a time crunch. The same thing applies to real estate agents. Rather than showing the property to uninterested buyers multiple times, it would be best to show them the video. In this way, agents can only focus on the leads who have seen the video and liked and appreciated it. It saves time, effort, and money travelling to a property. Property videos are the best way to filter buyers, and agents only focus on the people who have a positive response about the property.
2. Larger customer outreach
Conventional marketing was limited to a limited customer base. They only able to attract the local customer base, and most of the time, the property was remained unsold due to a lack of understanding. However, current-day real estate videos have solved this issue largely. Property dealers offer a virtual tour to the customer overseas, and anyone can check out the property; if satisfied with the video, they can then travel physically. It saves time and money on both ends.
3. Easy to highlight the best features
A real estate video can easily highlight the best features of the property. That attracts more positive reviews, and it also drives more sales. So, when going for real estate video marketing, make sure that the videos are made highlighting the best amenities, and in this way, it will be easy to motivate potential buyers. You can add voice-over and sentimental value to the property to make the videos crispy.
4. Videos give round the clock access to the property
Property videos give round-the-clock access to the viewers. These videos can be watched whenever the customer wants. Once these videos are uploaded to YouTube or other social media platforms, they will be easy to access by the potential buyers, and it will be easy for them to take decisions.
Importance of editing real estate videos
Real estate videos are meant to get more attractive. Most of the time, Raw video files fail to create a buzz, which is why it is important to invest in video editing. Editing a video is just like a finishing touch to the footage. So, there are several benefits to grab after editing a real estate video. The importance of editing real estate videos is given below.
1. Better rank in search engine
Real estate videos are not meant to only show to your customers; rather, they help increase the search engines’ ranking. Videos with captions witness a click-through rate 400% higher than videos without captions, and editing can do this wonder. Editors know how to add captions to the video and how to attract attention. In this way, it will be easy to make the video viral using a few editing tricks. Viewers like to stay in the video till the end.
2. Editing a video adds more charm
If you post an original property video on YouTube or other video-sharing sites, no one can guarantee that it will achieve a greater view. This is because thousands of property videos are uploaded to YouTube daily. So, this is crucial to make your videos different from the rest, and it will be possible when you edit them professionally.
Today, many editors use a real estate video editor to make the videos elegant and loaded with information. So, when it comes to thinking about attracting more impressions, it will be easy to get that by adding more charm to your video. A catchy video will deliver the desired result for the real estate agents, and this is why they invest heavily in these editing rather than filming a property video. A thought-provoking video delivers the best possible result by keeping your brand value high. This is what you can achieve from a professionally edited real estate video.
3. Edited videos are easy to distribute
Real estate videos are mainly made to reach the maximum audience. On the other hand, if viewers won’t find anything interesting, they will instantly jump from the video. According to a study, average video content gets watched for three minutes on maximum social media channels, but the average watching time has been multiplied with the help of the HD video editing technique.
In this way, people show their interest more in these videos than others. Video is the first visual of the property, and if it successfully attracts attention, it will truly increase the conversion that every real estate agent wants. Edited real estate videos help to grab more attraction and likes. As a result, the website witnesses a great traffic flow, and the property will likely get its appropriate value from the buyers.
4. It is easy to motivate viewers
When you upload the real estate video to YouTube or any other social media platforms, the viewers will get a deep insight into your property, developing an understanding instantly. The best thing is that a perfectly edited video will influence their decision-making process, and they respond positively to the agents’ calls.
More likely, these videos help to create traction among the viewers and are capable of delivering outstanding results by motivating people to become your potential customers. Accumulating these entire things, when you have a perfect property video, you will beat the competitors and create a fan base that is regarded as the asset of any brand. Editing can do wonders in real estate, and never hesitate to invest in these videos.
Real estate videos are the driving force of the brand. They deliver desired results when they are edited professionally. This is why it is always a great idea to invest in real estate video editing.
5 Effective Real Estate Marketing Tips To Get You More Clients
The real estate industry is fiercely competitive, and these days it’s getting harder and harder to stand out in the crowd and attract as many clients as possible. But with the help of technology and the proper tool kit of tips and tricks, you can really build a sphere of influence to ensure success and close good deals with the right customers.
That being said, I’m going to present to you today 5 effective real estate marketing tips that will get you more clients. Let’s get started.
1. Build a personal and consistent brand
First and foremost, it’s crucial to build a personal and consistent brand so that your clients will easily recognize you and decide to choose your business over your competitors. Seems easy and interesting, but how exactly should you do it?
Start by building a brand kit and make sure to use it everywhere: on your website, blog posts, emails, social media, and so on. Of course, when I’m talking about brand kits, I’m referring to logos, colors, and fonts. But let’s get into more details.
A professional logo is a must when talking about real estate marketing tips. This is the first thing your clients will see whenever they open your email, click on your website, or read your weekly real estate newsletter. And besides this, keep in mind to make it big and also place it somewhere visible.
Then, you should think of inserting your brand colors and fonts as much as possible. By doing this, people will associate your brand with specific colors and fonts, and you’ll rapidly come up in their minds and make them choose you from the start. And this is precisely what you want, right?
2. Use interactive publications to showcase your properties
One thing that could help you seal more deals and stay ahead of your competition is to use professional real estate materials. But instead of using only printed materials, digital ones can up your real estate game and help you reach a broader audience.
On top of digitizing your real estate publications, with Flipsnack’s real estate marketing tool, you can create basically any kind of real estate materials and also make them interactive. No matter if we’re talking about brochures, newsletters, presentations, or flyers, rest assured that you don’t need any professional design skills as the whole process is done with an easy drag and drop. So add interactive elements like video tours to reveal the surroundings of the property you’re selling, or add some photo slideshows and social media buttons to entertain your audience.
Also, with Flipsnack’s Automation feature, you can save time and automate the tedious process of manually updating property listings. This comes in great help, especially for big agencies that need to consistently update these lists with new properties available on the market.
The fun part of using Flipsnack is that you can easily engage with your potential customers and offer them an immersive experience when flipping through your publications. To create a long-lasting impression on your potential buyers and rise above their expectations by offering them professional publications.
3. Take advantage of strong testimonials
People rely very heavily on what other people have to say, especially when it comes to buying something so important such as houses. That’s why you should always ask for your client’s testimonials whenever you close successful transactions. In addition, if your clients had a great experience with you and your business, they would be more than happy to leave an excellent testimonial on your website or blog. It doesn’t have to be something long, just some sincere thoughts about you and your real estate services.
To make it even more effective, ask your clients also to send you a photo of themselves. Actual images are catchy and influential, and you prove that you’re professional and provide only the best services. But don’t stop here. Please make the most of these testimonials and place them strategically both on your website and blog so that everybody can quickly notice them.
Additionally, these testimonials both improve your credibility and encourage potential customers to contact you and your business. They are compelling and can influence someone’s purchasing decision. When you show people that other clients trust you and your services, they will likely reach out to you.
4. Make the most of social media
In this digital age, everyone is on social media. Whether we’re referring to Instagram, Facebook, Twitter, or YouTube, people like to post, share, add reactions, and so on. That’s why you need to take advantage of this marketing tool, even if we’re talking about the real estate industry. Trust me; it might help you much more than you think.
However, you need to have a real estate marketing strategy to post something on social media. Make sure to be present and active, specifically where your target audience is. Moreover, please consider that each of these social media platforms is different, and you need to create valuable content for each of them.
For instance, always try to think out of the box and come up with something new, relevant, and engaging for your clients and potential clients. Include eye-catching and professional photos, add virtual tours with the properties that you’re selling so that people can figure out what you’re promoting, and even come up with useful tips and tricks regarding the real estate industry.
No matter what you’re going to post, just make sure to keep it real, genuine, and consistent with creating an excellent social media presence and community!
5. Never underestimate the power of email
Trust me, even if it seems old-school, emails are still a powerful marketing tool and are here to stay for good. That being said, make sure to always consider when thinking about ways of improving your real estate business.
Before coming up with different email marketing strategies, it’s essential to adopt the right mindset and face the truth. Nurturing email campaigns does not mean that you have to bombard everyone in the world with unsolicited sales messages. If you’re not targeting the right people, then the wrong ones will automatically ignore everything you’re going to send them, or even worse, report you as spam, and you’ll never hear from them again.
Instead, consider emails to be an excellent opportunity to offer something valuable and relevant to the right people interested in your business and think you’re the best solution for them and their problems. I’ll give you an example in this regard. Let’s say that someone wants to buy a house for the first time and has no idea about this real estate industry. Don’t just send them a promotional email about the homes you’re selling, and that’s all. Instead, go the extra mile and create a real estate newsletter that combines your latest listings opportunities with some valuable tips and tricks about buying a new house.
All in all, try to consistently improve your real estate marketing strategy and stay up to date with the latest information in this industry. I hope you take into account all the tips and tricks mentioned above as they can up your game and place you on top of your competition. Moreover, these pieces of advice will surely help you succeed and get you more clients. And this is the greatest dream of everyone working in this real estate industry, right?
Author Bio: Lavinia Buciuman is a Content Writer Specialist at Flipsnack, an online flipbook maker software. She is passionate about reading, long summer walks, and traveling around the world.
If you would like to write for us about real estate, get in touch.